Bloom Nutrition wanted New Yorkers to experience its full lineup, from greens to energy drinks to prebiotic soda, as something to crave rather than a routine. Alongside Bloom's in-house design team, I creative directed a storefront takeover styled as a city treat shop: a curved tasting bar beneath a suspended ring of cans, market-style stalls that reimagined each product as a dessert, a custom sticker vending machine, and staff uniforms and merch drawn from one visual system. I carried the concept through fabrication, décor, product integration and install. Across a VIP influencer preview and a two-day public pop-up, the Treat Shoppe welcomed 1,066 guests, served nearly 2,000 treats and more than 9,000 product samples, and drove 300 TYB community sign-ups. In one guest's words: “the most well-run pop-up I've ever been to.” Photography: Alyssa Greenberg