Airbnb: End-of-Year Soirées
Airbnb: End-of-Year Soirées
Airbnb's end-of-year celebration had to feel like one company party happening in seven places at once: the San Francisco headquarters and six remote offices, all celebrating on the same night. Building on the initial concept from SoHo's Executive Creative Director, I led the work as creative director from venue strategy through execution: selecting venues for all seven locations, designing each space, and choosing and directing the florist and catering partners, alongside the account and production leads. At headquarters, the courtyard facade glowed with colored windows, projection and string light; inside, guests moved through a mirrored light installation, a funnel-and-tube cocktail pour set against a custom illustrated mural, sculptural floral tables and photo sets built to be shared. Every office got its own space, designed in the same visual language, so no team felt like the satellite party.
Winter 2023
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Creative direction, venue strategy, spatial design across 7 locations, art direction, graphic design, florist & catering direction, vendor selection, content
Partner Agency: Soho Experiential











